Red-Button.co.uk knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Red-Button.co.uk. By visiting Red-Button.co.uk, you are accepting and consenting to the practices described in this Privacy Notice.

What Personal Information About Customers Does Red-Button.co.uk Gather?

The information we learn from customers helps us personalise and continually improve your shopping experience at Red-Button.co.uk. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as wish lists and customer reviews and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Here are the types of information we gather.

Information You Give Us: we receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customising future shopping for you, improving our stores, and communicating with you. Automatic Information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your Web browser accesses Red-Button.co.uk. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience at Red-Button.co.uk if we cannot recognise you, we want you to be aware that these tools exist. E-mail Communications: to help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Red-Button.co.uk if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences. Information from Other Sources: we might receive information about you from other sources and add it to our account information.

What About Cookies?

Cookies are alphanumeric identifiers that we transfer to your computers hard drive through your Web browser to enable our systems to recognise your browser and to provide personalised features. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, cookies allow you to take full advantage of some of Red-Button.co.uks most innovative and useful features and we recommend that you leave them turned on. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.

Does Red-Button.co.uk Share Information Received?

Protection of Red-Button.co.uk: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Red-Button.co.uk, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice. With your consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information. Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the UKs Data Protection Act.

How Secure Is Information About Me?

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

What About Third-Party Advertisers and Links to Other Websites?

Our site may include third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites. Click here for some examples as well as information on how to contact these companies to learn more or opt-out of their information collection practices.

These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.

What Information Can I Access?

Red-Button.co.uk gives you access to a broad range of information about your account and your interactions with Red-Button.co.uk and Red-Button Jersey for the limited purpose of viewing and, in certain cases, updating that information. Click here to see some examples. This list will change as our website evolves.

What Choices Do I Have?

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Red-Button.co.uk features as your About You area, Wish Lists and Customer Reviews. You can add or update certain information on pages such as those listed in Which Information Can I Access?. When you update information, we usually keep a copy of the previous version for our records. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of Red-Button.co.uk and orders placed with Red-Button.co.uk, and it is your responsibility to review them for changes.)

Are Children Allowed to Use Red-Button.co.uk?

Red-Button.co.uk does not sell products for purchase by children. We sell childrens products for purchase by adults. If you are under 18, you may use Red-Button.co.uk only with the involvement of a parent or guardian.

Conditions of Use, Notices, and Revisions

If you choose to visit Red-Button.co.uk, your visit and any dispute over privacy is subject to this Privacy Notice and our Conditions of Use, including limitations on damages and application of the laws of England. If you have any concern about privacy at Red-Button.co.uk, please e-mail us a thorough description and we will try to resolve the issue for you.

Our business changes constantly and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Information You Give Us

You provide information when you search, buy, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you: search for a product; place an order through Red-Button.co.uk, provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or your About You area; communicate with us by phone, e-mail or otherwise; provide and rate Reviews; and employ other personal notification services such as such as Available to Order Notifications. As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been shipped (including addresses and phone numbers); content of reviews and e-mails to us; the personal description in your About You area; and financial information.

Automatic Information

Examples of the information we collect and analyse include: the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version; operating system and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Top Sellers; the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products you viewed or searched for; zShops you visited; your Auction history; and any phone number used to call our customer service number. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information You Can Access

Examples of information you can access easily at Red-Button.co.uk include: up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications preferences, and address book); payment settings; e-mail notification settings (including Alerts, Available to Order notifications, Delivers and New for You); recommendations (including recent product-view history, prior-order history and Favourites).